Hummel
Football is one of the most powerful cultural spaces in the world — where sport, fashion and identity naturally come together.
As a Junior Pro Football Designer at hummel, I work on collections for professional football clubs across some of the world’s top leagues, including the Bundesliga, La Liga and Ligue 1. From matchwear and training collections to special jerseys, my work is about translating the feeling and story of a club into something tangible both players and fans can connect with.
With a background in fashion and a lifelong passion for football, I approach design through a mix of culture and storytelling. My process is driven by player insights, consumer behavior and market awareness — combining performance needs with influences from streetwear, terrace culture and seasonal trends to create products that feel authentic and true to the clubs’ identity. Every design decision is shaped by understanding what players need on the pitch, what supporters emotionally connect with and how football culture continues to evolve globally.
Apparel design
Year
2025 - CURRENT
01. fc köln women
This special jersey for 1. FC Köln Women started with exploring how women’s football apparel could feel softer, more expressive and more connected to contemporary fashion culture. Inspired by sun-faded garments and washed color transitions seen across streetwear, the concept translates these visual cues into football through a soft gradient fade.
The process focused heavily on research into feminine aesthetics and movement — using color placement to naturally follow the female silhouette rather than relying on traditional graphic blocking. The fading effect creates a fluid visual expression that feels lighter, more refined and emotionally connected to the evolving identity of women’s football.
The final outcome blends football and fashion into a modern on-pitch expression for 1. FC Köln Women that feels progressive, authentic and culturally relevant.
02. bhutan federation
𝙒𝙝𝙖𝙩 𝙙𝙤𝙚𝙨 𝙝𝙖𝙥𝙥𝙞𝙣𝙚𝙨𝙨 𝙛𝙚𝙚𝙡 𝙡𝙞𝙠𝙚?
The project is inspired by Bhutan's philosophy of Gross National Happiness — the belief that a nation's success should be measured not only by economic growth, but by the well-being of its people.
Through the graphics, I wanted that philosophy to be felt as much as seen. The dragon, inspired by the Bhutanese flag, became the central storytelling element across these match kits. Rather than relying solely on print, we worked with a debossed execution that emerges from the fabric itself. Depending on the light, it appears and disappears across the surface of the jersey, creating a tactile quality that invites a closer look and touch.
For me, that physical interaction became an important part of the story. Happiness isn't always loud. Sometimes it's found in subtle details, in moments of discovery.
This home jersey is the first of three releases.
