Hummel

Football is one of the most powerful cultural spaces in the world — where sport, fashion and identity naturally come together.

As a Junior Pro Football Designer at hummel, I work on collections for professional football clubs across some of the world’s top leagues, including the Bundesliga, La Liga and Ligue 1. From matchwear and training collections to special jerseys, my work is about translating the feeling and story of a club into something tangible both players and fans can connect with.

With a background in fashion and a lifelong passion for football, I approach design through a mix of culture and storytelling. My process is driven by player insights, consumer behavior and market awareness — combining performance needs with influences from streetwear, terrace culture and seasonal trends to create products that feel authentic and true to the clubs’ identity. Every design decision is shaped by understanding what players need on the pitch, what supporters emotionally connect with and how football culture continues to evolve globally.

Apparel design

Year
2025 - CURRENT

1.fc köln women

This special jersey for 1. FC Köln Women started with exploring how women’s football apparel could feel softer, more expressive and more connected to contemporary fashion culture. Inspired by sun-faded garments and washed color transitions seen across streetwear, the concept translates these visual cues into football through a soft gradient fade.

The process focused heavily on research into feminine aesthetics and movement — using color placement to naturally follow the female silhouette rather than relying on traditional graphic blocking. The fading effect creates a fluid visual expression that feels lighter, more refined and emotionally connected to the evolving identity of women’s football.

The final outcome blends football and fashion into a modern on-pitch expression for 1. FC Köln Women that feels progressive, authentic and culturally relevant.

Next
Next

ADIDAS