playhood

PLAYHOOD challenges the expectations of today’s performance society and opens up a dialogue about the value of play in adult life. Not as a distraction, but as something essential—for mental balance, creative freedom and emotional release.

The collection is grounded in a personal connection to football. It’s a game that shaped early memories and still resonates through its energy, community and unspoken language. Recognized across cultures, football becomes a familiar entry point to explore play in new ways.

By fusing altered football gear with elements of formalwear, the collection creates tension between structure and spontaneity. Hidden UV messages, distorted silhouettes and playful details like funhouse mirror ties invite the wearer to engage—not just dress.

PLAYHOOD reclaims play as something serious, necessary, and yes—still fun.

“Don’t grow the fuck up”